The event, set for Saturday and Sunday, is designed as an educational experience aimed at informing consumers about cutting-edge technical garments composed of recycled fabrics. Polartec, based in Lawrence, Mass., and a longtime proponent of eco-conscious manufacturing techniques, recently celebrated recycling its one-billionth bottle. The company, which specializes in producing performance, outdoor fabrics, is Oeko-Tex 100 and Bluesign AG certified.
At the Harvard Square Takeover, people can check out Polartec’s sidewalk chalk art, receive free gifts made from recycled materials and see how many plastic bottles it takes to create a garment. Recycled garments will be clearly marked and Eastern Mountain Sports will be offering $15 off any in-store purchase of $75 or more. The Eastern Mountain Sports Store is located at 1 Brattle Square in Cambridge, Mass.
“We want consumers to examine the ingredients in their clothing with as much scrutiny as they do the ingredients in their food,” said Polartec chief executive officer Gary Smith. “The Harvard Square takeover will showcase amazing garments made with recycled fabrics alongside fun activities for a family-friendly adventure.”
Polartec noted that consumers who purchase garments with recycled fabrics help reduce the use of virgin plastic that ends up in landfills and oceans. Polartec uses Unifi Inc.’s Repreve 100 yarn in almost all of its fabric platforms, including Polartec, Power Shield, Power Dry, Power Wool, Power Grid and Alpha. In the past, consumers had to sacrifice technical performance for eco-consciousness, but that is no longer the case as major brands like Eastern Mountain Sports create recycled garments able to handle the worst weather on the planet, the company said.
Unifi, based in Greensboro, N.C., manufactures multifilament polyester and nylon-textured yarns for the apparel, automotive, medical and industrial sectors, including its Repreve yarns and fibers produced from 100 percent recycled plastic bottles.