PARIS — Talk about bad timing — or a show of solidarity. With masked visitors peppering its halls, Première Vision on the opening day of its flagship Première Vision Paris trade show announced the creation of a new event headed to Shenzhen, China, this fall.
Scheduled to run Nov. 25 to 27 at the Shenzhen Convention and Exhibition Center, the salon will be held in tandem with the local Fashion Source trade fair and present creative materials spanning yarns, fabrics, accessories, leathers and textile designs from a broad range of Asian and European producers, the company said.
“The event will enable the group to establish a position in China in this market that — looking beyond the current health situation — is expected to become the world’s largest in terms of clothing and luxury goods as of 2025,” Première Vision said in a statement, outlining its aim to accompany companies looking to develop their activity in a market that is rapidly growing more sophisticated and upscale, particularly in southern China.
In terms of the impact of the coronavirus epidemic on its Paris show, organizers had to relocate the downsized Première Vision Manufacturing Overseas salon into another hall after 30 Chinese exhibitors pulled out, and expect a decrease in Chinese visitors as well as international visitors, possibly reflecting a reluctance to travel. At a typical February edition of the show, 111 of the event’s total 1,755 exhibitors hail from China, a spokesman said.
Founded in 2001 and billed as one of the leading textile and fashion trade shows in Asia, Fashion Source is a subsidiary of the GL Events group, which is a co-shareholder of Première Vision alongside the Première Vision Association. The event is held twice yearly, in May and November, and draws 1,500 exhibitors and 50,000 visitors from some 20 Asian, European and American countries.
Première Vision, which also operates trade fairs in Portland and New York in the U.S., as well as its roving Denim Première Vision salon, set to be held in Milan in June and Berlin in November, has had a local presence in China since 2004 through a promotional office and events held in Shanghai and Beijing.