PARIS— Première Vision is soon to be open around the clock with the planned launch of an online marketplace connecting buyers with the fair's exhibitors and their collections.Gilles Lasbordes, general manager of Première Vision Group, at a press conference Tuesday held on the opening day of the group's flagship Paris fabric fair, unveiled Première Vision Digital, a wholly owned subsidiary created in order to operate the new initiative, which is due to launch in the second half of 2018.Geared to cater to the accelerated pace of more diversified collections, with increasing demand for fast product renewal and shorter time-to-market, the site will function as a B2B e-commerce site offering an edited catalogue of products from exhibitors' collections; an editorial platform covering seasonal fashion trends and product information, and a service provider. "We want to give our exhibitors access to new business opportunities and the possibility to engage with buyers outside of the shows," said Lasbordes. Exhibitors will be able to control access to their collections, he added.Initially the site, which will have its own dedicated team, will be reserved for sampling requests, similar to transactions that take place at the group's physical shows. It will kick off with fabrics and gradually roll out to all of the show's categories.The medium-term goal, Lasbordes said, is to bring together the group's database of 250,000 buyers and 1,500 exhibitors from across its program of international shows, offering some 70,000 products, including fabrics, leathers, accessories, denim and yarns. For buyers, access to the marketplace will be free of charge.The platform is being developed with MIRAKL technologies, billed as the leading French publisher of marketplaces. "The technology used will be infinitely more sophisticated than anything we currently see on the market," said Lasbordes, adding that the full details of the site will be presented in February.
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
Stay up to do date with breaking news and trending stories with WWD’s “The Essentialist.” Our newsletter delivers the top news in fashion right to your inbox. Want more info? Link in bio. #wwdfashion (📷: @kukukuba)
"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.