Partow follows in the footsteps of Peter Trainor and Anne-Marie Maniego, the creative duo behind Max’N Chester, and David Hart in this role.
With this third U.S. ambassador, Première Vision continues its strategy of promoting local creation in countries where its trade shows take place.
To select its ambassadors, Première Vision partnered with the Council of Fashion Designers of America. The global partnership with the CFDA features several initiatives, such as providing assistance to young brands and designers, a curated tour of Première Vision for CFDA members and support for the Fashion Manufacturing Initiative.
“The CFDA is committed to strengthening young designers’ businesses through like-minded partnerships,” said Adam Roth, the CFDA’s vice president of strategic partnerships. “Working with PV allows us to connect our innovative designers with expertly curated vendors.”
Guglielmo Olearo, exhibition director for Première Vision International, said the cooperation led PV to choose Partow, whom he called “a particularly committed designer with a strong fabric sensibility oriented toward innovation and high quality. Values that are part of the PV DNA.”
Partow earned a business degree from San Francisco State University and later obtained a degree in fashion design from The New School’s Parsons School of Design in New York.
After graduating, Partow landed her first position at Calvin Klein as women’s knits and wovens designer. It was there that she was able to hone her own design sensibilities centered on clean, architectural lines.
Having always been drawn to the traditional components of tailoring and the strength in men’s silhouettes, she accepted an opportunity with John Varvatos.
With nearly 10 years of design experience under her belt, Partow decided that the time had come to develop her own label and she launched her namesake luxury collection in fall 2011 and has since built a reputation for detailed finishing, innovative fabrics and a distinctive design aesthetic.
“As a young designer, it’s incredibly important to support the companies who, generation after generation, offer amazing products, and they are at Première Vision,” Partow said. “That’s why this partnership is very important.”
Première Vision New York will take place on Jan. 17 and 18 at Pier 94 featuring a selected offering of fabrics, designs, accessories, leather and quality manufacturing solutions for the spring 2018 season. Partow will be present both days of the show.