PVH Corp. has big plans for the underwear and loungewear division in 2013 — and that’s not counting the impending addition of the Calvin Klein underwear label to the stable.
“Underwear has been a very healthy business for a while,” said Mitchell Lechner, president of the PVH Dress Furnishings Group. “It’s been the strongest segment of furnishings for over a year. The men’s wear industry is becoming more aware of the opportunities and importance of the men’s underwear category. Underwear provides the male consumer an opportunity to add an element to his wardrobe that complements his style and personality.”
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