Randa Accessories has inked new licenses for the Signature by Levi Strauss & Co. brand, in addition to the Ecko Unltd., Marc Ecko Cut & Sew and Avirex brands, all owned by Marc Ecko Enterprises.
This story first appeared in the March 10, 2009 issue of WWD. Subscribe Today.
The Signature by Levi Stauss & Co. license is for men’s belts, wallets, small leather goods, gifts, backpacks and bags, which will be sold into the mass channel beginning this fall. Ticketed prices will be between $29 and $49, but the promotional nature of the business means most product will go out the door under $20. Randa Accessories is the longtime licensee for the Levi’s and Dockers brands, also owned by Levi Strauss & Co.
“It is an important addition to our portfolio and an integral part of our marketing strategy,” said David Katz, senior vice president and chief marketing officer at Randa Accessories.
The Ecko Unltd., Marc Ecko Cut & Sew and Avirex licenses are for men’s ties, pocket squares, belts, wallets, suspenders, bandanas, travels kits and manicure kits. The three brands will be sold at department stores, including Macy’s, Dillard’s, Belk, Bon-Ton and Gottschalks beginning this fall. The brands join Ben Sherman and Original Penguin in Randa Accessories’ young men’s division.