By  on July 9, 2019

“The sustainable journey has one key asset: the people,” Ercole Botto Poala, chief executive officer of Reda Group, told WWD. The executive was referring to the employees of the Biella, Italy-based woolen mill who are constantly adapting to tune in with the company’s sustainable goals.

Coinciding with the first day of Milan’s textile trade show Milano Unica, running until July 11, the firm will today [July 9] unveil its latest ad campaign, which portrays some of the mill’s employees, their faces superimposed on images of the Alps and of the territory in the Piedmont region where the textile firm was established in 1865.

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