Teaming with partners such as Marvel Universe Live, the National Football League’s Detroit Lions and the University of North Carolina-Chapel Hill, the mobile tour showcases how Repreve products are transformed from plastic bottles that consumers recycle.
The #TurnItGreen tour, presented by Gore-Tex, features a Repreve-branded trailer with interactive displays and gaming units and activities in which participants can win prizes from brands that make Repreve-based products, including scarves, shirts, blankets, canvas artwork, posters and koozies from Volcom, Polartec and SnapBox, as well as digital display and video units, and iPad kiosks for social sharing.
The national #TurnItGreen tour will make stops throughout the U.S. at schools, retail locations and major entertainment and sporting events. It started at The North Face Endurance Challenge Series on Saturday at the Golden Gate National Recreation Area in San Francisco and continues this weekend at Volcom’s Totally Crustaceous Tour event in Ventura, Calif., and a UNC-Chapel Hill basketball game on Jan. 30.
The tour will also visit elementary schools across the nation where Repreve, together with Marvel Universe Live, will host the Repreve Recycling Rallies that encourages students to recycle the most plastic bottles to win Marvel Universe Live tickets and Repreve-based products. In addition, students will learn the basics of recycling and enjoy bottle transformation-themed activities in class that reinforce what else a bottle can become.
“Since we began making Repreve, we have recycled more than four billion plastic bottles into quality products people wear and use every day, and we anticipate the #TurnItGreen tour will help us continue to grow that number,” said Roger Berrier, president and chief operating officer of Unifi.
The mobile experience, sponsored by Polartec, Sage, Renewtra, Volcom and SnapBox, will be led by a Repreve-branded Ford F350 that utilizes Repreve-based fabric made from 16 plastic bottles in its upholstery. The tour is set to run at least through year 2016.