The University of North Carolina football team is the first college program to join Unifi Inc.’s Repreve #TurnItGreen movement.

In joining together, UNC Athletics and Repreve aim to raise awareness among students, faculty, fans and alumni about recycling and how Unifi turns plastic bottles into Repreve-based products that are worn and used every day.

Repreve is a recycled fiber used in many of the world’s leading brands, including The North Face, Haggar, Patagonia, Ford and Volcom. On Saturday, Repreve will turn Kenan Stadium green when the Tar Heels face the Fighting Illini at noon in Chapel Hill during a game broadcast on ESPN2. The student section will “Turn It Green” with T-shirts and rally towels made from Repreve recycled polyester fiber, and the UNC cheerleaders, dance team and Tar Heel mascot, Rameses, will wear lime green Repreve jerseys. In total, more than 20,000 plastic bottles will be recycled into Repreve-based items for the event.

During halftime, Repreve will offer four students a chance to win a $1,000 UNC Student Stores gift certificate and Repreve prizes during a “Make the Smart Throw” challenge, encouraging everyone to place their used plastic bottles into the recycling bin instead of the trash can.

“We see the younger generation as a great partner in helping us spread the word about the importance of recycling and choosing products made with sustainable materials like Repreve,” said Roger Berrier, president and chief operating officer of Greensboro, N.C.-based Unifi. “Working with UNC Athletics gives us a great platform to collaborate with a large audience in order to help us raise the U.S. recycling rate, which is significantly less than other countries.”

The collaboration between UNC Athletics and Repreve kicked off last December as they turned the men’s basketball game at the Dean E. Smith Center green. Following this Saturday’s football game, a third Repreve #TurnItGreen takeover is planned, which will occur during the 2015-16 basketball season. Repreve has also collaborated on a similar project with the National Football League’s Detroit Lions.

Repreve is Unifi’s flagship brand of recycled fibers, made from recycled materials, including plastic bottles. Repreve can be found in products ranging from apparel and hosiery to automotive and industrial application.

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