Quiksilver Inc. has launched its newly designed Quiksilver AG47 New Wave Boardshorts that are made with Unifi Inc.’s Repreve fibers.
This story first appeared in the August 19, 2014 issue of WWD. Subscribe Today.
Repreve fibers are made from recycled materials, including plastic bottles. On average, a pair of Quiksilver AG47 New Wave Boardshorts contains about 11 recycled plastic bottles. In addition to Quiksilver’s AG47 collection of boardshorts, Quiksilver now uses Repreve in more than 75 percent of its total boardshorts line.
“We have found a great partner in Unifi for our business,” said Nick Drake, chief marketing officer for Quiksilver. “Repreve fibers contribute to a fantastic performance material that we’ve incorporated into almost all our boardshort collections. Being made from recycled plastic bottles, Repreve fibers are helping Quiksilver and our consumers make an important contribution to the problem of waste pollution in our oceans.”
The Quiksilver AG47 New Wave Boardshort is constructed using Quiksilver Dry Flight Technology and features four-way stretch with Scotchgard Protector Repellent by 3M water repellent, which helps water to bead up and roll off, allowing the fabric to dry quickly. This technology extends to the laser-cut, heat-welded panels that offer maximum strength and lightness.
The collection is available in three colors: Anthracite, Gargoyle and Blue. With new technology and innovation 45 years in the making, Quiksilver said the AG47 New Wave Boardshort fits with Repreve and its #TurnItGreen initiative that focuses on educating consumers about the importance of recycling and the products their recycled plastic bottles can create.
“Repreve is committed to raising awareness about the importance of recycling and we strive to align with companies that are equally dedicated to sustainability,” said Roger Berrier, president and chief operating officer of Unifi. “Thanks to Quiksilver and its new AG47 collection of boardshorts, we can show a new wave of individuals how choosing products made with Repreve can have a positive impact on the environment.”
The Quiksilver AG47 collection of boardshorts is sold in Quiksilver stores and on its Web site at quiksilver.com.
Unifi opened its Repreve Recycling Center in Yadkinville, N.C., four years ago, and has invested $15 million to grow capacity to 72 million pounds annually.