Robert Graham has signed Shirt Avenue as its new tailored clothing licensee. The category had previously been licensed to HMX Group.
Shirt Avenue, which currently holds the license for Robert Graham dress shirts, has also been awarded the neckwear license, which had previously been handled by PVH.
Shirt Avenue’s offerings will launch in the fall of 2015 and will include suits, sport coats and top coats as well as ties. The pricing has not yet been determined.
“The license with Shirt Avenue allows us to expand our business beyond sportswear and develop a cohesive tailored clothing, dress shirt and neckwear collection reflective of the brand’s style,” said Michael Buckley, chief executive officer of Robert Graham. “Tailored clothing, dress shirts and neckwear are a wardrobe staple for the business-minded customer and we look forward to offering a truly dynamic collection to the marketplace.”
Robert Graham built its brand from its wildly patterned woven shirts and now offers sportswear, premium denim, accessories, outerwear, eyewear, and footwear. In addition, the brand will loungewear and fragrance next year.