Robert Graham is getting into the retail business.

This story first appeared in the August 27, 2010 issue of WWD. Subscribe Today.

The popular men’s wear brand, known for its boldly patterned woven shirts, will open its first store in California next month.

The company has taken space in two turn-of-the-century bungalows, on the corner of Abbot Kinney and Andalusia Avenue in Venice, for its flagship. Together, the buildings are 1,200 square feet, with an additional 600-square-foot wraparound deck. The store, which was designed by head architect Stephen Vitalich along with the New York architectural firm Ronnette Riley, is slated to open Sept. 23.

“We chose Venice Beach because we loved the unexpected aspect of it,” said Robert Stock, Robert Graham’s founder and designer. “It really is a special neighborhood that embraces creative retail and has some of the best restaurants in L.A.” Other retailers in the area include Jack Spade, Steven Alan, Surfing Cowboys and The Stronghold.

The store will offer the company’s complete collection of shirts, neckwear, men’s sportswear, women’s wear and accessories. “Every piece in the store has been carefully selected to incorporate the American eclectic lifestyle — from a chair made entirely out of woven shirts to hand-carved fixtures and a beautifully designed garden,” Stock said.

To run the store, Howard Himelstein has joined the company as director of retail operations. His résumé includes president and co-owner of Camp Beverly Hills, American High in New York and Old Money in Beverly Hills.

Stock said the company will eventually add other stores, but there is “no exact time frame.”

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