Negi Darsses has joined Samuelsohn and Hickey Freeman as vice president of marketing.

Darsses has more than 20 years of experience in luxury branding, including vice president, brand management at Ralph Lauren, where she oversaw marketing and advertising functions for the company’s various brands for more than a decade. She has also worked for Barneys New York and Vogue.

Darsses will report to Arnold Brant Silverstone, president and chief creative officer of Samuelsohn and Hickey Freeman.

“Having worked with what are certainly some of the most well-known names in the fashion and media arena, we believe Darsses will bring the expertise we need to help steward both brands into the future,” said Brant Silverstone.

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