As the activewear market adopts more advanced materials, the odor-control sector has taken on greater importance. This has led to cooperative ventures and business agreements between chemical companies and fabric firms to better serve the sector.

The latest move comes via a strategic partnership between Sciessent, a provider of antimicrobial and odor absorption solutions for the textile and apparel industries, and Tanatex Chemicals, a developer of textile processing solutions.

Tanatex will act as an exclusive agent for Europe, the Middle East and Africa for Sciessent’s Lava product. The partnership will streamline exchanges between technology and market intelligence within the EMEA textiles processing industry, said Sciessent, based in Wakefield, Mass.

Created with zeolites, a mineral-based substance born from volcanic ash, Sciessent Lava traps odors, helping to keep textiles smelling fresh. The non-biocidal Lava odor control regenerates with each wash-and-dry cycle for the expected life of the product. It is also fast-acting and color-stable.

With growing customer and industry demand for safer products, Sciessent said the partnership with Tanatex is part of an effort toward a more responsible and sustainable textile industry. Lava is Bluesign approved, helping to reduce the environmental impact of the textile industry supply chain.

Paul Ford, chief executive officer of Sciessent, said, “This partnership represents a big step forward for Sciessent, as Tanatex will take our product to their extensive portfolio of customers.”

Sciessent customers include brands such as REI, Adidas, Reebok and Skechers.

Tanatex is headquartered in Ede, the Netherlands, with production sites in the Netherlands and Thailand.

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