By  on May 30, 2018

PARIS — Denim is at a turning point. That was the key takeaway from the recent Denim Première Vision trade show here with its new fashion-forward focus aimed at a broader diversity of buyers and designers.

“It’s about repositioning denim within fashion,” said Première Vision fashion director Pascaline Wilhelm. “Denim was self-sufficient for so many years, but today it is part of fashion, and this is opening up new development opportunities.”

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