By  on March 17, 2013

Nostalgically named for a World War II-era shoe polish, Shinola is the latest brand to capitalize on the burgeoning appeal of made in America fashion products. Launched this month via an e-commerce site, and with flagships set to open in New York and Detroit in June, Shinola is selling retro-inspired watches, bicycles, leather accessories and stationary goods all made and assembled in its own Detroit production center, or elsewhere in the U.S.

This story first appeared in the March 18, 2013 issue of WWD. Subscribe Today.

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