By  on September 28, 2012

MILAN — With its clashing architecture and congested traffic, Milan is not a city that leaves everyone smitten, but those who know it appreciate its sobriety and style. The new Trussardi men’s eau de toilette, Trussardi My Land, which hits stores at the end of September, is a love letter to the city, with Tomaso Trussardi as testimonial in a commercial shot by film director Wim Wenders.

This story first appeared in the September 28, 2012 issue of WWD. Subscribe Today.

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