Van Heusen will launch a new integrated marketing program with the NFL this Thanksgiving weekend, tied to the furnishings brand’s sponsorship of the Pro Football Hall of Fame, which began last year, and the New York Giants team, which kicked off with the 2010 season. The marketing push will center on the Van Heusen Fan’s Choice platform, and includes in-game network broadcasts, as well as print, online and outdoor media. A Web site at Fanschoice.com allows football fans to debate and vote for candidates for the Pro Football Hall of Fame. “Through the Van Heusen Fan’s Choice Pro Football Hall of Fame campaign we launched last year, we have been able to see firsthand the power of connecting with our consumer through a passionate dialogue around football,” said Mike Kelly, executive vice president of marketing for Phillips-Van Heusen Corp., which owns the Van Heusen brand. “And now with these partnerships with the NFL and the Giants, we have the opportunity to significantly enhance the reach and level of engagement with these fans for our brands and retail partners.” The Thanksgiving campaign includes in-game sponsor enhancements on CBS and FOX during game coverage; integration with NFL Network during its Sunday NFL GameDay Morning pregame show; a branded segment within the WPIX-TV pregame show on Thanksgiving, and an espn.com homepage takeover on Saturday.