Italian apparel manufacturing company Zamasport has chosen Lectra’s Fashion PLM to improve its product development processes for luxury brand collections.

Zamasport will implement Lectra Fashion Product Lifestyle Management system in its product and collection development process. Specifically made for the fashion industry, the collaborative platform involves all teams in the design-to-production process. The teams will be able to communicate and share accurate information in real-time, enabling them to hasten their decision-making process. As a result, fabric waste, overlapping tasks and errors are avoided, dramatically reducing time to market.

“Our top priority right now is to gain momentum and flexibility in order to fulfill our clients’ demands,” said Amedeo Cioffi, general manager of Zamasport, based in Novara, Italy. “Simulating product development cost estimates in advance will save us a huge amount of time. To do so, we need a comprehensive system where accurate information from different divisions can be aggregated and shared. We have been a Lectra customer for over 20 years, so Lectra Fashion PLM came naturally as the first choice to us. We have experienced firsthand the effectiveness of Lectra’s design, marker-making and automated cutting solutions and in-depth expertise, which gave us the perfect fit and quality of our garments. This drew customers to us in the first place.”

Founded in 1966, Zamasport’s expertise is in developing entire collections, from creating the first prototype of a garment up to its production. Initially designing and distributing knitwear through its brand Callaghan, the company eventually branched out into manufacturing in the luxury sector. Today, the company develops more than 20 collections a year for premium brands and finds itself facing demands for higher-volume orders to be delivered on time while maintaining high quality standards.

Lectra is a specialist in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials. With more than 1,500 employees, Lectra has relationships with customers in more than 100 countries. Lectra registered revenues of $264 million in 2015 and is listed on Euronext.