Bally’s CEO Nicolas Girotto spoke of a coed collection that emphasized “purity of form, clean lines and understated luxury.”

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Bally’s collection was inspired by the natural world.

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“We own the mountains, and wanted to go back to our roots and show the uniqueness of Switzerland and the craftsmanship of the brand,” said Frédéric de Narp.

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Looks presented at Bally’s Milan showroom were inspired by vintage stores and flea market finds.

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Bally is swiveling the spotlight onto its outdoorsy, sporty heritage — to great effect.

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The accessories — sporty and sassy — will power Bally forward.           

The New York music and artistic scene in the late Seventies and early Eighties inspired this cool, young collection.

See all the looks from Bally’s menswear spring 2018 collection.

See all the looks from Bally fall 2017