For spring, Heikki Salonen rethought the Diesel woman and what’s essential in her closet.

The front row had a high concentration of some Internet-famous faces: Rumi Neely, Bryanboy cuddled up to Yvan Rodic and Hanneli Mustaparta.

Five minutes before the Diesel show’s scheduled start, people were still being kept outside.

Diesel took a fresh approach to the punk rock look, mixing blue denim and studded black leather in jeans and jackets in their men’s and women’s wear.

For spring Diesel’s, jeans and outerwear looked smoke stained, singed and trampled, and T-shirts were printed with hazard warnings.

Diesel is making it big in Brazil. The Italian denim giant opened an 18,000 square foot, four-level flagship in S?o Paulo.

Diesel launched its first swimwear collection by pairing bikinis with sports gear to tie in with the “collegiate varsity” theme in the sportswear collection.