The designer offered a modern interpretation of hippie culture.

After several seasons of outlandish collections, General Idea designer Bumsuk Choi presented a refreshing and cleaner lineup.

General Idea lightened things up this season, but the brand’s propensity for playing with proportions continued.

Designer Bumsuk Choi presented a lineup that managed to remain playful while still maintaining the minimal tone that is a hallmark of the brand.

The designer showed a darkly collegiate lineup that used pinstripes and v-neck knits to create the mood.

General Idea’s Bumsuk Choi was inspired by the brutalism of architecture and expression of materiality.

Bumsuk Choi’s collection was filled with innovative use of textures and layering.

For his tenth season, Bumsuk Choi presented his collection inspired by cars, shown at the Classic Car Club.