General Idea

General Idea Men's Spring 2018

Fashion Show Reviews

General Idea Men’s Spring 2018

The designer offered a modern interpretation of hippie culture.

clock July 13, 2017Luis Campuzano

General Idea Men's Spring 2018

Fashion Show Reviews

General Idea Men’s Spring 2018

clock July 13, 2017WWD Staff

General Idea Men's Fall 2017

Fashion Show Reviews

General Idea Men’s Fall 2017

After several seasons of outlandish collections, General Idea designer Bumsuk Choi presented a refreshing and cleaner lineup.

clock February 2, 2017Luis Campuzano

General Idea Men's Fall 2017

Fashion Show Reviews

General Idea Men’s Fall 2017

clock February 2, 2017WWD Staff

General Idea Men's RTW Spring 2017

Other

General Idea Men’s RTW Spring 2016

General Idea lightened things up this season, but the brand’s propensity for playing with proportions continued.

clock July 15, 2016Frederick Marfil

General Idea Men's RTW Spring 2017

Fashion Features

General Idea Men’s RTW Spring 2017

clock July 14, 2016WWD Staff

General Idea Men's RTW Fall 2016

Other

General Idea Men’s RTW Fall 2016

Designer Bumsuk Choi presented a lineup that managed to remain playful while still maintaining the minimal tone that is a hallmark of the brand.

clock February 2, 2016Luis Campuzano

Fashion Show Reviews

General Idea Men’s RTW Fall 2016

clock February 2, 2016WWD Staff

General Idea Men's RTW Fall 2015

Fashion Show Reviews

General Idea Men’s RTW Fall 2015

The designer showed a darkly collegiate lineup that used pinstripes and v-neck knits to create the mood.

clock February 14, 2015Frederick Marfil

Fashion Features

General Idea Men’s RTW Fall 2015

clock February 14, 2015WWD Staff

General Idea Men's RTW Spring 2015

Fashion Show Reviews

General Idea Men’s RTW Spring 2015

General Idea’s Bumsuk Choi was inspired by the brutalism of architecture and expression of materiality.

clock September 5, 2014WWD Staff

Fashion Features

General Idea Men’s RTW Spring 2015

clock September 5, 2014WWD Staff

General Idea Men's RTW Fall 2014

Other

General Idea Men’s RTW Fall 2014

Bumsuk Choi’s collection was filled with innovative use of textures and layering.

clock February 7, 2014WWD Staff

Fashion Features

General Idea Men’s RTW Fall 2014

clock February 7, 2014WWD Staff

General Idea Men's RTW Spring 2014

Other

General Idea Men’s RTW Spring 2014

For his tenth season, Bumsuk Choi presented his collection inspired by cars, shown at the Classic Car Club.

clock September 7, 2013WWD Staff

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Essentialist

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Feng Chen Wang and the limited edition Ugg boots designed by her.

Accessories

Feng Chen Wang to Collaborate With UGG

clock 3hTianwei Zhang

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