Creative director James Long mixed his native English eccentricity with Italian lifestyle.

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City met mountain in the brand’s black and white-focused collection.

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James Long outfitted the cool kids attending a rave party.

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James Long sent out techno mermaids on the catwalk dressed in sequined and sheer outfits.

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WWD went behind the scenes Iceberg Spring 2010 show at London Collection Men

James Long’s spring 2020 collection for Iceberg was a loud, colorful concoction of all that is fun and trending.

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In James Long’s version of the fairy tale, Snow White hits the club in studded leather harnesses and neon pink suits.

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James Long spliced punk and giant puffers with Mickey Mouse — and Italian tailoring — to great effect.

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