Creative director James Long mixed his native English eccentricity with Italian lifestyle.
City met mountain in the brand’s black and white-focused collection.
James Long outfitted the cool kids attending a rave party.
James Long sent out techno mermaids on the catwalk dressed in sequined and sheer outfits.
WWD went behind the scenes Iceberg Spring 2010 show at London Collection Men
James Long’s spring 2020 collection for Iceberg was a loud, colorful concoction of all that is fun and trending.
In James Long’s version of the fairy tale, Snow White hits the club in studded leather harnesses and neon pink suits.
James Long spliced punk and giant puffers with Mickey Mouse — and Italian tailoring — to great effect.