Joie is seeking to grow its relevance beyond lazy summer days.

Rachel Wilder-Hill infused the label’s mix-and-match line with some vintage Victoriana and a rock ‘n’ roll vibe.

Joie’s bohemian lineup was mixed with sportier references this season, giving it a renewed energy.

Rachel Wilder-Hill imagined Marianne Faithfull in the Sixties in Yves Saint Laurent’s Marrakech riad, working more androgynous references into Joie’s hippie-chic lineup.

Joie’s ubiquitous bohemian girl was given an added touch of cool for spring.

There was less of the peasant-girl vibe and more of a dark, Victorian feel emanating from Joie’s offering for fall.

Presenting in Paris for the first time, the California label honed in on patchworks of mix-and-match florals as well as pretty Victoriana references.

Serge Azria wants to elevate his Joie brand.

A desert theme ran through Serge Azria’s spring lineup for Joie.

In a delightful presentation, Serge Azria said he was inspired by “a moody girl on a Saturday afternoon in Paris.”

Serge Azria unveiled a fresh collection filled with wearable pieces showing relaxed silhouettes.

Inspired by effortlessly beautiful women in a rich, romantic setting, Serge Azria held an intimate dinner party-themed presentation.