With uncluttered cuts, layering for depth and a restricted palette, Susana Clayton has simplified the brand’s message.

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Susana Clayton played with contradicting elements of masculine and feminine, French and British, that have always come to define Joseph.

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Clayton introduced a logo, but kept it discreet, blown up and delineated in black lines against ivory, in the spirit of a berber rug.

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For her first pre-collection as Joseph’s creative director, Susana Clayton wanted to think less about fashion and more about the needs of the end customer.

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Susana Clayton boiled it down to the essentials and offered surefire staples that drew on the label’s past strength — trousers!

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The brand’s latest men’s range was filled with Joseph classics: roomy check coats, luxurious cashmere sweaters, knitted tracksuits and sleek tailoring in warm hues.

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Joseph’s collection was packed with the brand’s signature soft separates, with most pieces meant for layering. 

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