The label’s new co-creative directors aren’t interested in radical change, so for fall 2021 they stayed true to the brand’s timeless approach and introduced subtle personal touches.

With uncluttered cuts, layering for depth and a restricted palette, Susana Clayton has simplified the brand’s message.

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Susana Clayton played with contradicting elements of masculine and feminine, French and British, that have always come to define Joseph.

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Clayton introduced a logo, but kept it discreet, blown up and delineated in black lines against ivory, in the spirit of a berber rug.

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For her first pre-collection as Joseph’s creative director, Susana Clayton wanted to think less about fashion and more about the needs of the end customer.

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Susana Clayton boiled it down to the essentials and offered surefire staples that drew on the label’s past strength — trousers!

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The brand’s latest men’s range was filled with Joseph classics: roomy check coats, luxurious cashmere sweaters, knitted tracksuits and sleek tailoring in warm hues.

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Joseph’s collection was packed with the brand’s signature soft separates, with most pieces meant for layering.