Balancing sartorial and glamour, Massimo Giorgetti delivered a polished collection injected with a young, lively spirit.

Massimo Giorgetti wanted his collection to be commercially savvy. Indeed, it turned also to be cool and fun.

For his fall collection, Massimo Giorgetti teamed up with horror film director Dario Argento. The result was super fun.

Designer Massimo Giorgetti used the 10th anniversary as an opportunity to reassert his brand codes — including tulle, bows, ruffles, print, flowers, fringe and lace.

Massimo Giorgetti marked the 10th anniversary of the brand with an impactful, energetic collection, mixing bold casualwear and cool tailoring.

This year the brand celebrates 10 years, so designer Massimo Giorgetti did a dive into his archive.

Massimo Giorgetti embraced an eclectic, quite risky approach for his collection, including many of the brand’s most iconic codes.

The turbo-themed collection mixed references to motor-racing culture with a Nineties post-punk attitude.

Setting aside a streetwear-inspired look, Massimo Giorgetti delivered a charming, fresh wardrobe showing a more elevated appeal.

Massimo Giorgetti envisioned his spring collection as a vivid, happy dream.

Tacky tourists and nostalgia for his youth growing up on the Italian Riviera in the Eighties and Nineties fed the collection.

Rimini, his hometown city, served as inspiration for Massimo Giorgetti’s collection combining streetwear with a high-end, feminine look.

Massimo Giorgetti’s fall collection was a love letter to high-def Milan style.

Massimo Giorgetti successfully blended a Fifties college inspiration with British New Wave references.

College life was the direction, with the collection modeled by a cast of real students from the universities of Milan.