Per Götesson wanted to share a softer, more romantic version of masculinity.

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The Swedish-born designer experimenting with new techniques from tailoring to digital draping.

WWD went behind the scenes at Per Götesson Fall 2019 show at London Men’s Fashion Week.

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Per Götesson was feeling nostalgic for spring. For his first solo catwalk show, the Swedish designer harked back to childhood memories to create a charming collection with a strong DIY feel that was in line with the mix-and-match, crafty look that’s been dominating the London catwalks this season. Tank tops were torn at the sides, […]

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Per Götesson wanted to create his ideal men’s wardrobe for fall.

See all the looks from the show.