What does it look like to build a virtual gala?
With the spring charity circuit sufficiently canceled, can the gala scene be taken digitally? The first such attempt, kicks off this week.
“I saw first-hand how for these incredible institutions that had decades-running events it was no longer feasible for those to occur,” said Larry Milstein. Milstein was co-chair of the Frick Collection’s Young Fellows Ball before it was canceled. “But there was still this real sense of interest and untapped potential for people to step up and support important causes.”
So together with his sister Toby, Milstein is throwing a “virtual gala” this Thursday, with 100 percent of the funds benefiting the WHO’s COVID-19 Solidarity Response Fund and the International Medical Corps.
Around 200 guests, who will be sent digital invites, will pay a recommended donation fee of $25 and be invited to log onto a Zoom call, beginning at 6 p.m. EST. The dress code is open-ended; if you want reason to bust out a favorite spring gown now shelved, by all means, or if you want to rock “your favorite groutfit or your comfy pair of sweats, with a glass of wine,” Milstein says, “more power to you.” The expected crowd will include familiar faces of the New York social scene.
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Report: @leighen
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