Sportmax

Sportmax RTW Fall 2015

Fashion Show Reviews

Sportmax RTW Fall 2015

Sportmax embraced the country life for fall, incorporating rugged and Western elements as well as pretty wildflowers with artful elegance.

clock February 27, 2015Jessica Iredale

Sportmax Pre-Fall 2015

Fashion Show Reviews

Sportmax Pre-Fall 2015

A rich autumnal palette and elongated silhouettes à la Egon Schiele gave the Sportmax pre-fall lineup sartorial sophistication.

clock December 12, 2014WWD Staff

Backstage at Sportmax RTW Spring 2015

Beauty Features

Backstage at Sportmax Spring 2015

WWD went behind the scenes at the spring show.

clock September 22, 2014WWD Staff

Sportmax RTW Spring 2015

Fashion Show Reviews

Sportmax RTW Spring 2015

The designers at Sportmax delivered a fresh take on the Gingham trend for the spring show.

clock September 19, 2014WWD Staff

Sportmax Resort 2015

Fashion Show Reviews

Sportmax Resort 2015

The brand’s design team started its resort collection by thinking about “an expression of feminine movement.”

clock May 28, 2014WWD Staff

Sportmax RTW Fall 2014

Fashion Show Reviews

Sportmax RTW Fall 2014

This Max Mara group brand is slithering out of the austerity mold with a surfeit of python skin — along with a herd of leopard prints.

clock February 21, 2014WWD Staff

Nathalie Rapti Gomez

Fashion Scoops

Front Row at Sportmax

Colombian actress Nathalie Rapti Gomez took in the show.

clock February 21, 2014Alessandra Turra

Sportmax Pre-Fall 2014

Fashion Show Reviews

Sportmax Pre-Fall 2014

The work of Maiko Haruki served as inspiration as the design team focused on the artist’s exploration of light and shadow.

clock January 7, 2014WWD Staff

Sportmax RTW Spring 2014

Fashion Show Reviews

Sportmax RTW Spring 2014

For surface detail, the design team often worked a dot theme, which came in many variations.

clock September 20, 2013WWD Staff

Sportmax Resort 2014

Fashion Show Reviews

Sportmax Resort 2014

Fashion director Grazia Malagoli reworked Wall Street’s sartorial staple — the pinstripe suit — with a feminine touch.

clock May 30, 2013WWD Staff

Sportmax RTW Fall 2013

Fashion Show Reviews

Sportmax RTW Fall 2013

The design team evolved the look forward with plays on proportion, transparency and texture, and some terrific outerwear along the way.

clock February 22, 2013WWD Staff

Sportmax Pre-Fall 2013

Fashion Show Reviews

Sportmax Pre-Fall 2013

Grazia Malagoli focused on contrasting silhouettes — oversize, cocoon-shaped outerwear over skinny pants and fitted dresses.

clock January 8, 2013WWD Staff

Sportmax RTW Spring 2013

Fashion Show Reviews

Sportmax RTW Spring 2013

Contemporary architecture was the main reference, and it played out rather literally in clean lines, controlled volumes and the odd flash of hardware.

clock September 21, 2012WWD Staff

Chloë Grace Moretz

Fashion Scoops

Front Row at Sportmax

At only 15, “Kick-Ass” star Chloë Grace Moretz is fast turning into a fashion fixture.

clock February 27, 2012Joelle Diderich

Sportmax RTW FAll 2012

Fashion Show Reviews

Sportmax RTW Fall 2012

Martial arts and ski gear were two of the influences in the collection, which the show notes summed up as “luxurious body armor.”

clock February 25, 2012WWD Staff

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Essentialist

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Bertrand Guyon

Fashion

Schiaparelli Splits With Design Director Bertrand Guyon

clock 7hJoelle Diderich

Social Studies