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Theory RTW Fall 2023

Jeffrey Kalinsky, Theory's chief merchant and creative officer, cheerfully moderated the brand's fall…

Theory RTW Spring 2021

Rather than a runway show or elaborate virtual presentation, Theory debuted a more subdued, two-season…

Theory RTW Fall 2020

For the first time in its history, the brand went coed, offering approachable everyday essentials for men and…

Theory Pre-Fall 2020

The pre-fall assortment was a tightened lineup of quintessential summer pieces celebrating strong-performing…

Theory RTW Spring 2020

Francesco Fucci balanced New York's energy with a refined hand through precisely cut clothes with bright…

Theory Men’s Spring 2020

"Tropical Modernism" and the "entrepreneurial spirit of New York City" informs Andersson's latest effort for…

Theory Resort 2020

Fucci wanted the clothes to reflect what you'd find in a corporate office environment, in a utilitarian…

Theory RTW Fall 2019

Francesco Fucci took a romanticized approach for fall, inspired equally by bourgeois Italian style and the…

Theory Men’s Fall 2019

The brand's trademark minimalism was on trend.

Theory Pre-Fall 2019

Softened tailoring, utility and feminine allure were hallmarks of Francesco Fucci's third collection for…

Theory RTW Spring 2019

Francesco Fucci cut men's wear concepts with a sensual ease.

Theory Men’s Spring 2019

The brand continued to showcase timeless classics with a modern twist.

Theory Men’s Fall 2018

Martin Andersson looked to New York City and artist Ellsworth Kelly for his second Theory collection.

Theory Men’s Spring 2018

The collection marked the debut of new designer Martin Andersson.

Theory Resort 2018

The collection offered capsules for winter, holiday and pre-spring — with a thread of timeless elegance.