Theory

Theory RTW Fall 2020

Fashion Show Reviews

Theory RTW Fall 2020

For the first time in its history, the brand went coed, offering approachable everyday essentials for men and women.

clock February 13, 2020Alessandra Turra and Jean E. Palmieri

Theory Pre-Fall 2020

Fashion Show Reviews

Theory Pre-Fall 2020

The pre-fall assortment was a tightened lineup of quintessential summer pieces celebrating strong-performing product categories.

clock December 11, 2019Andrew Shang

Theory RTW Spring 2020

Theory RTW Spring 2020

Francesco Fucci balanced New York’s energy with a refined hand through precisely cut clothes with bright colors and animal prints.

clock September 11, 2019Andrew Shang

0006_Theory_Men_Spring_2020

Mens Fashion

Theory Men’s Spring 2020

“Tropical Modernism” and the “entrepreneurial spirit of New York City” informs Andersson’s latest effort for the brand.

clock June 18, 2019Obi Anyanwu

Theory Resort 2020

Fashion Show Reviews

Theory Resort 2020

Fucci wanted the clothes to reflect what you’d find in a corporate office environment, in a utilitarian language with bright sporty touches.

clock June 7, 2019Andrew Shang

Theory RTW Fall 2019

Fashion Show Reviews

Theory RTW Fall 2019

Francesco Fucci took a romanticized approach for fall, inspired equally by bourgeois Italian style and the student protests of 1968.

clock February 10, 2019Andrew Shang

Theory Mens Fall 2019

Mens Fashion

Theory Men’s Fall 2019

The brand’s trademark minimalism was on trend.

clock February 5, 2019Alex Badia

Theory Pre-Fall 2019

Fashion Show Reviews

Theory Pre-Fall 2019

Softened tailoring, utility and feminine allure were hallmarks of Francesco Fucci’s third collection for Theory.

clock January 11, 2019Andrew Shang

Theory RTW Spring 2019

Fashion Show Reviews

Theory RTW Spring 2019

Francesco Fucci cut men’s wear concepts with a sensual ease.

clock September 13, 2018Andrew Shang

Theory Men's Spring 2019

Fashion Show Reviews

Theory Men’s Spring 2019

The brand continued to showcase timeless classics with a modern twist.

clock July 25, 2018Luis Campuzano

Theory Men's Fall 2018

Fashion Show Reviews

Theory Men’s Fall 2018

Martin Andersson looked to New York City and artist Ellsworth Kelly for his second Theory collection.

clock February 9, 2018Aria Hughes

Theory Men's Spring 2018

Fashion Show Reviews

Theory Men’s Spring 2018

The collection marked the debut of new designer Martin Andersson.

clock July 13, 2017Alex Badia

Theory Resort 2018

Fashion Show Reviews

Theory Resort 2018

The collection offered capsules for winter, holiday and pre-spring — with a thread of timeless elegance.

clock June 21, 2017Andrew Shang

Theory RTW Fall 2017

Fashion Show Reviews

Theory RTW Fall 2017

Fall marked a return to tailoring at Theory, where Lisa Kulson emphasized hourglass silhouettes in her cool, men’s-inspired suiting.

clock February 16, 2017Kristi Garced

Theory Men's Fall 2017

Fashion Show Reviews

Theory Men’s Fall 2017

The lineup included looks for different environments and types of businesses.

clock February 2, 2017Alex Badia

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