Theory

Theory RTW Spring 2021

Fashion Show Reviews

Theory RTW Spring 2021

Rather than a runway show or elaborate virtual presentation, Theory debuted a more subdued, two-season approach titled, “The Theory of Now.”

clock September 16, 2020Emily Mercer and Jean E. Palmieri

Theory RTW Spring 2021

Fashion Show Reviews

Theory RTW Spring 2021

clock September 16, 2020WWD Staff

Theory RTW Fall 2020

Fashion Show Reviews

Theory RTW Fall 2020

clock February 13, 2020WWD Staff

Theory RTW Fall 2020

Fashion Show Reviews

Theory RTW Fall 2020

For the first time in its history, the brand went coed, offering approachable everyday essentials for men and women.

clock February 13, 2020Alessandra Turra and Jean E. Palmieri

Theory Pre-Fall 2020

Fashion Show Reviews

Theory Pre-Fall 2020

The pre-fall assortment was a tightened lineup of quintessential summer pieces celebrating strong-performing product categories.

clock December 11, 2019Andrew Shang

Theory Pre-Fall 2020

Fashion Show Reviews

Theory Pre-Fall 2020

clock December 11, 2019WWD Staff

Theory RTW Spring 2020

Fashion Show Reviews

Theory RTW Spring 2020

clock September 12, 2019WWD Staff

Theory RTW Spring 2020

Theory RTW Spring 2020

Francesco Fucci balanced New York’s energy with a refined hand through precisely cut clothes with bright colors and animal prints.

clock September 11, 2019Andrew Shang

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Mens Fashion

Theory Men’s Spring 2020

“Tropical Modernism” and the “entrepreneurial spirit of New York City” informs Andersson’s latest effort for the brand.

clock June 18, 2019Obi Anyanwu

Theory Men's Spring 2020

Fashion Show Reviews

Theory Men’s Spring 2020

clock June 17, 2019WWD Staff

Theory Resort 2020

Fashion Show Reviews

Theory Resort 2020

Fucci wanted the clothes to reflect what you’d find in a corporate office environment, in a utilitarian language with bright sporty touches.

clock June 7, 2019Andrew Shang

Theory Resort 2020

Fashion Show Reviews

Theory Resort 2020

clock June 7, 2019WWD Staff

Theory RTW Fall 2019

Fashion Show Reviews

Theory RTW Fall 2019

Francesco Fucci took a romanticized approach for fall, inspired equally by bourgeois Italian style and the student protests of 1968.

clock February 10, 2019Andrew Shang

Theory RTW Fall 2019

Fashion Show Reviews

Theory RTW Fall 2019

clock February 10, 2019WWD Staff

Theory Mens Fall 2019

Mens Fashion

Theory Men’s Fall 2019

The brand’s trademark minimalism was on trend.

clock February 5, 2019Alex Badia

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