The outerwear brand is repositioning its range to fit with milder winters.

To mark the 190th anniversary of the brand, the collection focused on variations of parkas developed according the eco, tech and luxe themes.

Functionality met a urban, effortless look into this laid-back collection.

The brand focused on performance to deliver high-end water and wind resistant outerwear.

Urban outdoor inspirations and a hip, urban twist were combined in this collection.

Flush with cash from new investors, the contemporary and outerwear brand plans to double its retail footprint in the next three years.

American outdoor dressing inspired the brand’s collection of cozy, protective outerwear.

Georgia O’Keeffe inspired a slight South Western twang in the outerwear.

Woolrich paid homage to Alaska, the birthplace of its first parka.

Given global warming, outerwear specialist Woolrich is developing transitional pieces that can be worn at different temperatures.

With outerwear at its core, Woolrich showed both classic trenches and updated reversible jackets in lively prints.

Tapping straight into one of the most conspicuous trends this season, Woolrich debuted its novel rainwear line.

The main Woolrich collection offered cozy American plaids, Fair Isle sweaters and rumpled chambray shirts for a rugged off-duty spin on explorer chic.

Part camper, part sailor and part surfer, the Woolrich gal mixes and matches handsome sporty separates infused with a feminine flair.