AgilOne, a customer data platform for business-to-consumer brands, said it is now able to integrate location data into customer profiles through its initiative, the AgilOne Customer Data and Engagement Hub. This technology aims to elevate customer engagement by delivering well-timed, relevant offers to consumers while integrating in-store and digital experiences for marketers and retailers.
The launch of the hub comes as retailers and fashion brands seek out technologies that can help them woo shoppers who are spending money outside of apparel and footwear.
The AgilOne Customer Data and Engagement Hub empowers B2C markets to streamline online and off-line customer data from consumer transactions, engagement systems and third-party data sources. The platform offers a comprehensive view of the shopper’s journey to assist brands in garnering real-time “holistic insights” and allows for personalization across several categories, as it aligns customer interaction with marketing and advertising systems.
Through AgilOne’s platform, marketers can integrate real-time, physical data from mobile devices with omnichannel customer profiles, which allows for timely messaging to in-store shoppers through strategic channels. The platform aims to enhance consumer engagement by reaching shoppers at the “moment of impact.”
Retail brands are increasingly interested in utilizing location information to reach shoppers across various channels. Tumi, the luggage and travel bags retailer, saw a 30 percent lift in its direct e-commerce sales during the first quarter after implementing AgilOne’s platform in a pilot, compared to the same quarter last year. Smaller boutiques, such as Francesca’s, a women’s boutique brand headquartered in Houston, also found success with the platform. The brand uses AgilOne to unify in-store experiences with digital channels for their 600-plus stores nationwide. AgilOne also calls Hugo Boss, French Connection and Lilly Pulitzer clients.
Testimonies from the brands were positive. Charlie Cole, the chief digital officer of Tumi, said, “With AgilOne, we are able to reduce how often we message to our customers, and apply discounting more strategically. Tailoring our marketing to the individual level has directly led to more sales.”
Cole explained, “AgilOne’s single customer view across online and off-line channels gives us holistic indicators of intention to buy, as well as customers’ desired medium for transactions. We are beginning to experiment with using AgilOne’s data and predictive technologies to drive an in-store clientele experience.”
Omer Artun, the chief executive officer of AgilOne, said, “It really wasn’t that long ago when information was tucked away in silos and retailers had a limited view of their customer’s information. Advances in technology are finally delivering on the promise of providing a complete customer view — matching data sets together including location to help retailers deliver relevant and timely offers reaching new levels of engagement.”
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