During a press conference held at her Milanese headquarters, Ferretti showcased her creations, which are expected to make their debut in airports and on the Alitalia planes this summer.
“This a very emotional moment for me. This has been a new challenge for me, which I faced with both enthusiasm and pride but also with a certain dose of worry,” said the designer. “These uniforms will be distributed to thousands of people who need to feel comfortable and elegant in them.”
Aiming to deliver an idea of elegance and sobriety, Ferretti crafted a lightweight wool fabric worked in a dark blue color. “I think that blue is the color which better represents Italy,” she said.
The fresh and comfortable material is used for a discreet yet chic women’s skirt suit with a jacket decorated with a grosgrain ribbon and for a men’s suit, both enriched with subtle Alitalia red and green logo details, as well as for a dress embellished with golden buttons on the sleeves and for a pair of cigarette pants. The Alitalia logo also appears on a wool jacquard cardigan and on an apron dress. Outerwear includes a trenchcoat featuring a detachable padded lining, while bags consist of a women’s leather messenger style and a men’s soft briefcase. White poplin shirts, silk scarves and leather gloves complete the look.
“Along with focusing on the aesthetic we had to consider the actual needs of the people who have to wear this uniforms every day,” said Ferretti. “I think that Alitalia and its team should show the quality and beauty of the Made in Italy at its best.”
The new uniforms, to be produced by Italian manufacturing company Forint, will replace those designed by Italian haute couturier Ettore Bilotta, which Alitalia introduced in 2016.
“We are proud of and honored [by] this collaboration with Alberta Ferretti,” said Alitalia chief commercial officer and revenue manager Fabio Maria Lazzerini. “For these uniforms, we really listened to the feedback of our colleagues, who want to stay comfortable, feel elegant in their roles and want durable outfits.”
In keeping with this project, Ferretti also developed a see-now-buy-now capsule collection to be unveiled at the brand’s resort 2019 and “Limited Edition” midi couture fall collection runway show on Friday night at Milan’s Palazzo Reale.
The capsule, which will be immediately available at the brand’s stores and e-commerce, as well as at selected retailers including LuisaViaRoma, Rinascente, Farfetch, Barneys and Forward by Elyse Walker, consists of a sweatshirt, a T-shirt and a sweater embellished with the Alitalia logo. In September, an additional drop will include more color variations of the aforementioned pieces, as well as a blue overall and blue pants with green touches.