Revlon Inc. has signed Alejandra Espinoza as a global brand ambassador.
The Univision Network personality and TV host will be the face of Love Is One Eau de Toilette, the company’s first fragrance launch in a decade. The fragrance is slated to launch in November.
“Their mission of inspiring Love is something I identified with instantly, and I look forward to helping spread this message as well as introduce all their great new products to the world,” Espinoza told WWD.
Her role as a fragrance frontwoman suits her well, she said. “I believe that scent plays such an important part of one’s personal love story. If you ask my husband what he remembers about our first meeting, he will say my beautiful smile…and my enchanting perfume.”
In addition to fragrance, Espinoza will promote a host of Revlon color and hair products in campaigns that will begin rolling out in November. She will appear in multimedia campaigns spanning television, print, in-store, digital and social media platforms.
Born in Mexico and raised in Southern California, Espinoza rose to fame as the winner of Univision’s first “Nuestra Belleza Latina” competition in 2007.