Brookfield Place, as part of a strategy to diversify its offerings and recast its image, is adding a Clean Market wellness center to its mix.
Clean Market signed a 10-year, 2,748-square-foot lease and will open in the fall at Brookfield Place’s 230 Vesey Street shops.
In addition to Clean Market, Madewell moved into Brookfield Place last December, and recently, b8ta opened a shop as well. B8ta offers a rotating assortment of brands, primarily consumer electronics, which pay rent to display their goods, and monitors customer engagement to augment traditional store metrics such as sales per square foot.
Additional health and wellness brands are expected to open at Brookfield Place, as the shopping, dining and office complex seeks to create a more balanced offering and remarket itself from a luxury center to a community, family-oriented center.
The 14-acre, five-building complex in lower Manhattan’s financial district has 300,000 square feet of retail space as well as waterfront cafés, palm trees and a marina on the Hudson River. There’s also the Winter Garden atrium for performances, movies or for just relaxing over a cup of coffee. Events and activities catering to families have included collaborations with Johnnie Walker and Wired, ice skating and art installations.
Saks Fifth Avenue recently shut its two-year-old women’s store there. Despite some reports that certain stores have not performed up to satisfaction, officials at Brookfield Place maintain that luxury sales — excluding Saks’ women’s store — have been healthy and consistent with some of the top-grossing shopping malls in the country. Brookfield Place also houses Gucci, Equinox, Vince, Lululemon and Le District, a French-style food hall.
The center is expected to announced that an “amenity-focused” tenant will take most of the Saks space. Saks continues to operate its men’s store in Brookfield Place.
Clean Market will be located just off the Winter Garden stairs and across from Hudson Eats, and will offer vitamin IV drips, infrared saunas, whole-body cryotherapy, a food and tonic bar and a “vitality” supplement market. Clean Market is taking space that has been occupied by Amex. Last year, Clean Market opened its first New York location, at 240 East 54th Street.
Lily Kunin, founder of Clean Market, said she expects that Clean Market will connect with both the residents and office workers in the financial district.
“As we continue to seek out a new generation of retailers addressing voids in the marketplace with innovative ideas, Clean Market stood out to us as a differentiator really addressing the demands of consumers searching for fulfilling wellness experiences,” said Michael Goldban, senior vice president of retail leasing at Brookfield Properties.