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Anastasia Beverly Hills, Farsali, Brazilian Bond Builder Receive Top Spots in January Earned Media Value

Tribe Dynamics' January report highlights the makeup, skin- and hair-care brands that recorded the most earned media value.

Anastasia Beverly Hills has once again received the top spot on Tribe Dynamics earned media value report for January. The color cosmetics brands recorded $107.8 million, a 12 percent decrease from the previous year.

In addition to recording the highest earned media value, Anastasia Beverly Hills also had strong community metrics. The brand recorded $19,800 in earned media value per ambassador and claimed the number-one spot in posts per ambassador.

MAC Cosmetics followed with $83.7 million, a 6 percent year-over-year increase, and Tarte checked in third with $67.8 million, a 26 percent increase. Other standouts from the color cosmetics report are Huda Beauty in sixth place with $54.5 million, a 305 percent year-over-year increase, and Fenty Beauty in ninth place with $42.6 million, a 12.8 million percent year-over-year increase.

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Another highlight from the color cosmetics report was NYX unveiling its Love You So Mochi Collection, which brought in $1.2 million of the brand’s $62.3 million in earned media value in January. The collection’s highlighter palette recorded $596,300 and the eye shadow palette recorded $435,700 in earned media value.

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For Tribe Dynamics’ January skin-care report, Farsali received the top spot in earned media value with $7.5 million, a 167 percent year-over-year increase. Glamglow followed in second with $7.3 million, a 130 percent year-over-year increase, and Tatcha followed in third with $6.2 million, a 256 percent year-over-year increase.

Debuting in Tribe Dynamics’ report, Pixi Beauty recorded $2.8 million in earned media value, a 139 percent year-over-year increase. This increase can be attributed to buzz among microinfluencers, who make up 83 percent of the brand’s influencer community and contributed to 49 percent of the brand’s earned media value.

Brazilian Bond Builder received the top spot on Tribe Dynamics’ January hair-care report with $7.7 million in earned media value, a 21 percent year-over-year increase. Olaplex followed in second with $6.9 million, a 57 percent year-over-year increase, and L’Oréal Paris followed in third with $5.6 million, a 10 percent year-over-year decrease.

Brazilian Bond Builder can attribute its earned media value to its influencer community. The brand’s ambassadors averaged 11.3 posts and $31,400 in earned media value.