MARKET PRICING
WWD sent reporters to a variety of mass market outlets in cities across the country to compare prices of a range of cosmetics and health and beauty aids. Their findings appear here and on page 30.
BIORE NOSE STRIPS, box of six
Sav-on Drugs, Venice, Calif. $5.99
Rite Aid, Venice, Calif. $5.99
Target, Culver City, Calif. $4.94
Big Kmart, Inglewood, Calif. $5.19
Osco Drug, Chicago $5.99
Big Kmart, Chicago $4.99
Dominick’s, Chicago$6.49
Walgreens, Chicago$6.99
Wal-Mart, Dallas $4.92
Target, Dallas $4.94
Albertson’s, Dallas $5.99
Walgreens, Dallas $5.99
Eckerd, Dallas$5.99
PANTENE PRO-V SHAMPOO PLUS CONDITIONER, 13 oz.
Sav-on Drugs, Venice, Calif. $3.99
Rite Aid, Venice, Calif.$2.99
Ralph’s Grocery, Venice, Calif. $2.79
Target, Culver City, Calif. $3.34
Big Kmart, Inglewood, Calif. $3.39
Osco Drug, Chicago $3.79
Big Kmart, Chicago$3.39
Dominick’s, Chicago $3.79
Walgreens, Chicago$3.99
Target, Dallas$3.29
Albertson’s, Dallas $3.49
Walgreens, Dallas $2.99
Eckerd, Dallas $3.99
REVLON COLORSTAY LIPCOLOR
Sav-on Drugs, Venice, Calif. $8.94
Rite Aid, Venice, Calif. $8.99
Target, Culver City, Calif. $5.99
Big Kmart, Inglewood, Calif. $7.09
Osco Drug, Chicago $6.99
Big Kmart, Chicago $6.29
Walgreens, Chicago$6.79
Wal-Mart, Dallas $5.97
Target, Dallas $7.99
Albertson’s, Dallas $7.77
MAYBELLINE GREAT LASH MASCARA
Sav-on Drugs, Venice, Calif. $4.89
Rite Aid, Venice, Calif. $4.89
Ralph’s Grocery, Venice, Calif. $5.59
Target, Culver City, Calif. $2.99
Big Kmart, Inglewood, Calif. $2.99
Osco Drug, Chicago $4.89 Big Kmart, Chicago $2.99
Walgreens, Chicago $4.99
Wal-Mart, Dallas $2.87
Target, Dallas$2.94
Albertson’s, Dallas $3.25
Walgreens, Dallas$3.49
Eckerd, Dallas $3.79
COVER GIRL CLEAN MAKEUP, 1 oz.
Sav-on Drugs, Venice, Calif. $5.69
Rite Aid, Venice, Calif.$4.89
Ralph’s Grocery, Venice, Calif. $5.99
Target, Culver City, Calif. $3.49
Big Kmart, Inglewood, Calif. $3.69
Osco Drug, Chicago$5.69
Big Kmart, Chicago $2.89
Dominick’s, Chicago $4.90
Walgreens, Chicago $4.99
Wal-Mart, Dallas $3.47
Target, Dallas $3.44
Albertson’s, Dallas $4.77
Walgreens, Dallas $4.99
Eckerd, Dallas $5.39
Related Galleries
OIL OF OLAY ORIGINAL BEAUTY FLUID, 4 ozs.
Sav-on Drugs, Venice, Calif$6.99
Rite Aid, Venice, Calif. $6.99
Target, Culver City, Calif. $5.19
Big Kmart, Inglewood, Calif.$6.29
Osco Drug, Chicago$6.99
Big Kmart, Chicago $5.89
Dominick’s, Chicago $7.59
Walgreens, Chicago $7.59
Wal-Mart, Dallas$5.47
Target, Dallas $5.29
Albertson’s, Dallas $6.99
Walgreens, Dallas $6.29
Eckerd, Dallas $6.99
CLAIROL NICE ‘N EASY, one-application kit
Sav-on Drugs, Venice, Calif. $6.39
Rite Aid, Venice, Calif. $5.49
Ralph’s Grocery, Venice, Calif. $5.99 Target, Culver City, Calif. $5.69
Big Kmart, Inglewood, Calif. $5.69
Osco Drug, Chicago $5.99
Big Kmart, Chicago $5.99
Dominick’s, Chicago$6.39
Walgreens, Chicago $6.39
Wal-Mart, Dallas $5.97
Target, Dallas $5.94
Albertson’s, Dallas $6.69
Walgreens, Dallas $5.59
Eckerd, Dallas $6.19
VO5 SHAMPOO, 15 oz.
Sav-on Drugs, Venice, Calif. $1.39
Rite Aid, Venice, Calif. $1.29
Ralph’s Grocery, Venice, Calif. $1.55 Target, Culver City, Calif. $0.97
Big Kmart, Inglewood, Calif. $1.03
Osco Drug, Chicago$1.49
Big Kmart, Chicago $0.99
Dominick’s, Chicago $1.59
Walgreens, Chicago $1.59
Wal-Mart, Dallas $0.97
Albertson’s, Dallas $0.99
Walgreens, Dallas $1.29
Eckerd, Dallas $0.99
L’OREAL SOFT EFFECTS EYE SHADOW, 4 shades
Sav-on Drugs, Venice, Calif. $5.49
Rite Aid, Venice, Calif. $5.75
Target, Culver City, Calif. $4.99
Big Kmart, Inglewood, Calif. $5.19
Wal-Mart, Dallas $4.97
Target, Dallas$4.99
Albertson’s, Dallas $4.99
Walgreens, Dallas $5.49
Eckerd, Dallas $3.50