A BLOSSOMING SHOW
Byline: Karyn Monget
NEW YORK — The number of exhibitors has more than doubled since last year — and so has the space — for next week’s Intimate Apparel Salon.
So far, over 75 exhibitors will be showing over 100 lines of daywear, foundations, sleepwear and robes at the trade show to be held March 13-15 at the Doral Tuscany Hotel. Thirty-five exhibitors attended last year’s edition.
Additional space for the show will be provided for the first time in the hotel’s former restaurant area on the main floor, called the Time & Again area, as well as in rooms on the fifth floor. The restaurant closed in late 1994. The innerwear lines will also continue to be shown on the second through fourth floors.
Carol Bigman, owner of Exposition Associates, Brookfield, Conn., the show organizer, said, “The growth of the show this year emphasizes how important March market has become to vendors and retailers.”
As usual, the showcase is made up primarily of smaller, entrepreneurial innerwear firms and a smattering of Canadian and European companies.
Regarding fashion, textured, dual-purpose daywear items such as bodysuits and tap pants and shorts that have a look of lingerie are expected to grab the spotlight.
While the interest in texture will be apparent with lots of feminine lace embellishments, many vendors will address the demand for more surface treatments with reembroidered laces, flocked velvets, embroidered French net and tulle and an abundance of honeycomb and rib patterns.
Also expected to be important will be a variety of bridal trousseau looks, especially romantic-looking long and short peignoir sets of silk or polyester in charmeuse, satins, chiffons and georgettes.
At-homewear looks will be wide ranging. Many of them will have a strong feel of ready-to-wear, such as two-piece sets consisting of crop or tunic tops and pull-on pants, oversized shirts and little Empire dresses.
The main thrust will be early fall, but many vendors will continue to show spring goods for immediate delivery. For immediate shipments, textured cotton knits are expected to continue as a key classification in all areas.