AXEL’S ACCESSORIES: Swedish sneaker brand Axel Arigato has stepped up its offering and will launch an accessories range, WWD has learned.
The collection of unisex small leather goods includes a zip wallet and cardholder with the Axel Arigato logo in gold. The accessories line is designed in a grained leather in hues of black, gray, beige and burgundy.
Going with its Scandinavian minimalist aesthetic, the lineup takes a cue from the brand’s low-key and sleek silhouette.
“I really tried to draw reference from the way I design the sneakers – which is to offer functional products, yet individualize each piece with a focus on sublime details,” creative director Max Svardh told WWD. “I believe small leather goods is the perfect addition to our assortment. I wanted to create a small leather goods collection with a sleek and understated feel. Timelessness is a key focus of the collection”.
The collection is priced from 40 pounds, or $52, for a cardholder to 65 pounds, or $85, for a wallet and will be available for purchase on axelarigato.com on July 21.
“While sneakers remain the core of the product offer, category expansion is an important step in building Axel Arigato as a modern brand,” said chief executive officer Albin Johansson.
As a part of the brand’s rollout plan, the Swedish company plans to open a store in Soho in London later this year.