Alan Krantzler has been named president of Baggallini, an Ohio-based accessories brand founded in 1995. He succeeds Dennis Eckols, who has retired.
Krantzler had been with Tumi for more than a decade, serving most recently as chief merchandising officer. During his time there, he led product management, creative services, visual and retail store merchandising, marketing, new business development and market research and is credited with helping grow the business into a $500 million global brand. Before that, he was with Perry Ellis International.
Krantzler pointed to Baggallini’s “exceptionally loyal consumer following” and said its “durable, lightweight and highly functional product is an excellent foundation to build from and expand into new consumer segments and distribution channels.”
He said the product will be updated to make it “more stylish and versatile,” and he will also spearhead a “brand positioning refresh.” A rollout of a branded shop-in-shop concept is also in the cards for early next year, he said, noting that he also hopes to further develop the independent retail channel and grow e-commerce.
Baggallini was founded by two female flight attendants who were searching for lightweight, attractive bags. Today, it offers an array of accessories including totes, backpacks, slings, cross-body bags and wallets.