Bonobos has snagged Jimmy Butler, an NBA All-Star shooting guard (and recent Olympic Gold Medalist) who plays for the Chicago Bulls, to be the face of its first advertising campaign.
This marks the first time that the e-commerce men’s wear retailer will engage in traditional advertising.
Butler, a longtime fan of the brand, will appear in the “Wear No Doubts” campaign, which will debut on Sept. 12 and will also wear Bonobos pants, sport coats, outerwear and button-down shirts during his time off the court. Additionally, he will partner with the company on social media and consumer marketing initiatives throughout the year while curating a collection of his favorite Bonobos items that customers can shop online via a special tab on the company’s web site.
“We have two very exciting firsts happening at Bonobos — our first-ever traditional advertising campaign as well as the first time we’ve enlisted an official brand ambassador. We are beyond excited to be working with Jimmy for both of these milestones,” said Andy Dunn, chief executive officer and founder of Bonobos. “Jimmy exhibits what it means to wear ‘no doubts’ both on and off the court. We are honored to welcome him into the Bonobos family.”
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The company described Butler as “a balance of confidence and humility” who was “a natural fit for the role as he embodies such characteristics in his daily life.” The campaign was created by Austin, Tex.-based Preacher.
“Bonobos’ quality, style and fit are consistently on point. I always find clothes that fit perfectly and look great without tailoring, which is rarely the case for my hard-to-fit build,” said Butler. “I am so excited to work with Bonobos on the ‘Wear No Doubts’ campaign and to be their first-ever brand ambassador.”
The “Wear No Doubts” campaign will feature fall product and will be in national print, online and local broadcast media in Houston, Atlanta and Chicago. Out-of-home advertisements will also appear in Chicago’s subways and stations.
Bonobos started in 2007 with a pair of men’s pants and now operates an online business as well as 22 Guideshop e-commerce retail stores around the U.S. The collection is carried in 121 Nordstrom stores and on the retailer’s web site.