BULGARI BASH: On Thursday, Bulgari celebrated the opening of the Domus, a space on the second floor of the brand’s boutique on Via Condotti in Rome. Connected to the store by a bronze and marble staircase, the two-room Domus will host exhibitions, art performances and cultural events. The first area recreates a cozy, sitting room atmosphere, with cream sofas, glass and crystal chandeliers, boiserie walls decorated with iconic Bulgari pictures, and tables and displays with original sketches of the company’s jewelry. In contrast, the second room relies on warmer hues and showcases Bulgari’s Heritage collection, which will be the focus of different thematic exhibitions.
For the opening, Bulgari, which this year will finance the restoration of Rome’s Spanish Steps, paid homage to the Eternal City with a “Roman Heritage” retrospective. This featured some of the most prestigious pieces of the jeweler’s Heritage Collection, including a Seventies’ necklace with gold, silver and bronze Roman coins with the effigy of Nero, as well a Nineties necklace with colorful gems recreating the outline of the Castel Sant’Angelo.
Rome is also the focus of “The Dream,” a short movie created by Italian film director Paolo Sorrentino to celebrate the Domus. The surreal mini film shows Italian actress Valeria Golino walking at sunrise in a deserted Rome before entering the store, where she encounters a range of characters, some from her past.