PARIS — Dessange International posted 2014 sales up 5 percent year-on-year, driven by business from its three activities — salons, products and licenses.
The hair care and beauty salon concern’s revenues in the period ended Dec. 31 reached 62.5 million euros, or $83.1 million.
Its total sales, including franchised businesses, were 1 billion euros, or $1.33 billion.
Dollar figures are converted at average exchange for the period to which they refer.
Dessange, which did not break out 2014 profits, said its earnings before interest, taxes, depreciation and amortization gained 12 percent, due to the upgrade of its Camille Albane brand, plus the strong performance of the Dessange Paris salon network, the reorganization of Fantastic Sams in the United States and ongoing robust product sales.
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The company said its wholly owned salons generated 21 percent of last year’s revenues and its franchised salons, 55 percent. Together, they rang up 47.4 million euros, or $63 million.
In 2014, the company accelerated its strategy of becoming a pure franchise player, selling 16 wholly owned Fantastic Sams salons out of the 17 it previously owned. By year-end, Dessange International also ran five Dessange Paris salons and four Camille Albane salons.
The company’s owned product ranges represented 18 percent of its revenues, while its licensed activities made up 4 percent and progressed 18 percent over 2013.
“For 2015, I am very confident in the group’s capacity to continue sales and profitability growth,” stated Benjamin Dessange, chairman of Dessange International.
The main objective of the company this year is to maintain its international expansion, including new Dessange Paris salon openings and the signing of franchises in Asia — particularly Japan and China — and in South America. Dessange International’s licensing business is expected to grow thanks to new market incursions.
Dessange International has 1,900 franchised salons in 47 countries.