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Editor’s Letter: Stella & Dot’s Jessica Herrin

Herrin has now turned her sights to beauty, with the late-February launch of Ever, a skin-care line targeted towards Millennials.

You may not recognize the person on the cover of this issue of WWD Beauty Inc, but if her past successes are any indication, you soon will.

Jessica Herrin is an entrepreneur par excellence, whose most recent start-up, Stella & Dot, a direct-selling accessories brand, hit sales of $220 million last year. (It’s profitable, too.)

Herrin has now turned her sights to beauty, with the late-February launch of Ever, a skin-care line that encompasses everything Herrin has learned in her myriad ventures about Millennials and how they shop. Herrin is crystal clear about the line’s potential—“Ever is a billion-dollar global brand in the making”—she declared to writer Rachel Brown, and industry insiders such as Leslie Blodgett, who uses words like “disciplined, strategic and authentic” to describe Herrin, agree. Decide for yourself after reading
“Follow the Leader” on page 38, then meet five more California-based entrepreneurs who are also adroitly combining the worlds of technology and beauty in “Start-Up City” on page 42.

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On the other hand, chances are you will recognize everyone in our first-ever roundup of Beauty’s 50 Most Powerful Women on page 29. They are the c-suite titans, the creative geniuses, the retail warriors, the finance experts who propel the industry forward. As diverse as these women are in their areas of expertise, one aspect of the industry that must be top of mind for most is the booming travel retail channel. At a time when established and emerging markets are experiencing anemic growth, sales of fragrances and cosmetics increased 9 percent in a channel that

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L’Oréal has dubbed “the sixth continent.” In “Movers and Shoppers” on page 44, Pete Born and Jennifer Weil reveal why that figure is expected to increase in the years to come and how marketers are evolving their strategies to better meet the surging demand. Great adventure, indeed.