EShave, the men’s grooming brand, will make its first move outside the U.S. next month, expanding into India with a 1,500-square-foot shop within the Curations Boutique at the Bella Vista Mall in Panchkula. The shop is expected to open on Nov. 4.
The eShave boutique will carry the company’s shaving sets, grooming products and accessories and will also offer a Master Barber Service that include its eSignature hot towel shave.
Danielle Malka, president and founder of eShave, said: “This is going to be a test for the Indian market. If it’s successful, we plan on opening two more stores within the next year in Mumbai and Bengaluru [aka Bangalore]. The reason we sought out a location in India was because we’ve been doing research for the past year and we’ve learned that there is a strong, untapped market for the luxury wet-shaving concept with an experienced master barber. India has a rich tradition of wet-shaving, but they do not have many options in terms of high-quality shaving products and accessories with skilled barbers.”
EShave was founded in 1996 and offers handcrafted shaving tools based on the traditions of fine jewelry making.