Fendi has created a new video with French-Canadian singer and songwriter Coeur de Pirate to present its EyeShine sunglasses for spring.
Coeur de Pirate is the stage name of Béatrice Martin, whose third album, “Roses,” came out last year and sold more than one million copies. She begins a European tour this month. Fendi launched its first video in 2014 to promote the “Fendi Colorblock” glasses with singer Kiesza, followed by Chloë Howl in 2015 to launch the “Fendi Orchidea” eyewear collection.
The new video, titled “Undone,” celebrates the EyeShine sunglasses as a tribute to sunlight, creating a story around the sun, seen as the Divinity, the glasses as a sacred cult object, and Coeur de Pirate as an astral priestess.
The mirrored glasses enhance a sunrise as multiple versions of Coeur de Pirate “appear around her in hypnotic games of reflections,” said the company. “The singer worships the sun and celebrates this unique moment ritually painting her face with gold, as a symbolic homage both to the glorious sunshine and to the glow of the EyeShine sunglasses.”
“I really love the Fendi EyeShine sunglasses because they are modern and cool, yet with a retro touch in the shape and in the color combinations,” said the artist. “They are mysterious as shown inside the ‘Undone’ video, a cult object letting one keep anonymity or dazzle in the crowd. The Fendi EyeShine sunglasses have a magical feel.”
The glasses are produced under license by Safilo Group and stand out for their “frame within a frame” geometric shape and an all-over mirrored effect of the frames. The round lenses and the metal brow-bar contribute to a cat-eye shape. An enamel graphic line frames the thick lenses and matches the color of the lenses, while the see-through outline highlights the floating geometry of the frame. The color palette includes yellow gold with gold mirror lenses; aqua with blue mirror lenses; white with silver mirror lenses, and dark ruthenium with black flash lenses.
The new Fendi EyeShine sunglasses are available worldwide in Fendi boutiques and select high-end opticians starting this month and the video will be unveiled on the brand’s Web site on April 27.