Flag & Anthem, a men’s casualwear start-up brand, has collaborated with Ford Motor Co. on a special capsule collection for fall that celebrates the 100th anniversary of the Ford truck.
The line includes four distressed trucker hats with custom Ford patches, seven graphic short-sleeve T-shirts with original hand-painted artwork, four heritage raglan long-sleeve Ts, and three workwear-inspired patchwork jackets and button-down shirts. Prices range from $24.50 to $119.50.
The Flag & Anthem x Ford line is available exclusively at select Dillard’s stores as well as on the Dillard’s and Flag & Anthem web sites.
Azod Mohit, Flag & Anthem’s cofounder, said, “Ford is an original, iconic American brand, and we are excited to debut our collection to celebrate the history of the Ford Truck. Much of the Flag & Anthem collection is vintage-inspired, so the chance to access the Ford archives was incredible. Each piece we designed is nostalgic, while remaining current.”
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The collaboration includes a marketing campaign that was shot at the Highland Park Ford plant in northwest Detroit by photographer Nigel Barker, who is also Flag & Anthem’s artistic director.
“As soon as I heard we were doing a collaboration with Ford I knew we had to shoot in Detroit. There is such a heartbeat and history to the city. Ford is an iconic brand that speaks to both the past and future of the automobile industry in a way that resonates perfectly with Flag & Anthem,” Barker said.
The plant opened in 1910 and was the second American production facility for the Model T car as well as the birthplace of the moving assembly line. It is now a National Historic Landmark.
As part of the launch, customers can enter to win a 2017 Ford F-150 at the Dillard’s locations that are carrying the line and at the Flag & Anthem web site from Aug. 27 to Sept. 16.
Ford introduced its first truck, the Model TT in 1917, which retained the Model T cab and engine but with a heavier-duty frame capable of carrying one ton. Its modern iteration the F-Series, has been America’s best-selling truck for 40 years.
“The Ford truck is such an important piece of American history, harnessing the hard-working spirit of this country. Flag & Anthem really echoes that spirit in their clothes and what they stand for,” said Betsy McKelvey, licensing manager for Ford Motor Co.