Greg Dacyshyn is leaving his post as chief creative officer at Burton.
Dacyshyn, who joined the Vermont-based company in 1997, will start his own agency, Camp High, and Burton will be the first client on his roster. Dacyshyn will continue to work with the snowboard brand’s founder and chairman Jake Burton on creative direction, but he will also forge partnerships with other brands.
“I still love what we are doing at Burton, but I’ve always really liked working with different designers, artists and brands. I love snowboarding and what we’ve done with the brand, but I have a lot of interests outside of that,” said Dacyshyn. “I’m able to spread my wings a little bit and work with other industries, but also bring something back to what we do at Burton.”
While in his position, Dacyshyn helped create partnerships with brands including the Andy Warhol Foundation, Paul Smith, Hiroshi Fujiwara and Gwen Stefani’s L.A.M.B. The Toronto native started out in an entry-level position before working his way up to the top creative role.
“Greg ultimately assumed responsibility for the look and feel of every product and marketing piece in our line,” said Burton. “He has always delivered a creative look that I have been comfortable with and, more importantly, that has been well received in the market.”
Dacyshyn will still work with Chris Cunningham, Burton’s vice president of product, and Anne-Marie Dacyshyn, the chief marketing officer, who is also Greg’s wife. Dacyshyn has yet to sign on any other clients for Camp High.
Dacyshyn said Burton is currently focused on building up the lifestyle portion of its assortment.
“Obviously we are synonymous with the world of snowboarding and we own that world, but there’s also been a very unique and very cool lifestyle that’s been associated with the sport and the brand,” said Dacyshyn. “So we are just trying to create products that feel very right, look very cool and have some functionality to them. We aren’t trying to be high fashion or even streetwear, we just want to make great pieces that are no fuss, no muss.”