MILAN — With the new Zumi top-handle bag hitting Gucci shops this month, the luxury fashion house hosted a series of in-store events celebrating the style, which takes its name from Los Angeles-based actress and experimental musician Zumi Rosow.
Following parties in Kyoto, Chengdu and London, Gucci welcomed guests at its flagship here on Tuesday evening to discover the new bag, which made its debut on the Gucci spring 2019 runway, where it was carried by Rosow herself.
The artist, who was not available for interviews during the event, hosted a DJ set, while poet and filmmaker Alaska Lynch read his poems dedicated to the Zumi bag.
A few miles away, at its headquarters, called Gucci Hub, the company today inaugurates an exhibition celebrating the career of Leo de Berardinis and Perla Peragallo, two of the protagonists of Italian experimental theater in the Sixties and Seventies.
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Curated by Gianni Manzella and Enrico Pitozzi, the exhibit, which is called “Lo Stupore della Materia. Il Teatro di de Berardinis— Peragallo [1967/1979],” includes film clips, sounds, music, pictures and stage props tracing the rich careers of de Berardinis and Peragallo, which Gucci creative director Alessandro Michele already celebrated with his spring runway show, held at Le Palace Theater in Paris last September.
The various displays, which are separated by curtains made of white canvas, as well as 3-D polystyrene shapes, put the focus on the different periods of the two artists’ creative path, from the so-called “theater as error” of the Sixties to the “A Charlie Parker” film of the Seventies, when de Berardinis and Peragallo embraced political activism.
Open until April 12, the exhibit, which is celebrated with a Gucci mural in the Brera district, is the latest cultural initiative developed by the brand and Michele for the Gucci Hub, which previously hosted the MDLSX by Motus event, featuring actress Silvia Calderoni, and Michael Clark’s “to a simple rock ‘n’ roll…song” contemporary dance performance.