HEADING BACK HOME: Tina Gaudoin, editor in chief of The Wall Street Journal’s glossy luxury play WSJ., is resigning “for personal reasons,” she said, and will return to London at the end of August. While “personal reasons” is often a euphemism for you-know-what, sources said in this case, the statement is accurate and involves family matters. Gaudoin’s husband has been working in London for the last year while she has remained in New York. “It was just not sustainable,” she told WWD. “It’s been a great privilege to work here and it was a hard decision for me.”
Gaudoin, who moved to New York in January 2008, will oversee the supplement’s September and October issues and will help choose her successor (get those résumés out now). She will remain on WSJ.’s masthead as a contributing editor, working with Wall Street Journal Europe editor in chief Patience Wheatcroft contributing articles to the Journal on European fashion and luxury goods.
Despite recent speculation that News Corp. honcho Rupert Murdoch wasn’t that keen on the title, Journal executives insisted the group remains committed to the supplement, a key product as the paper tries to lure more luxury advertisers (well, those that are still advertising). “WSJ. is a phenomenal success, which is why we have increased both the print run and the frequency of the magazine,” said Robert Thomson, the Journal’s managing editor. “Feedback from readers has been very positive and our plan is to continue to increase the frequency in coming years.”
The frequency of the magazine, launched in September 2008, increased by two issues this year — to six — and there have been 193 advertisers since its launch. Circulation in all the Journal’s editions in the U.S., Europe and Asia has risen to 1.6 million from 800,000.
— Amy Wicks
READ THE FINE PRINT: Lance Armstrong, who might as well be called Mr. Outside magazine, took to Twitter on Wednesday afternoon to pan his July cover. “Just saw the cover of the new Outside mag w/ yours truly on it. Nice photoshop on a plain t-shirt guys. That’s some lame bulls–t.” The cover has Armstrong wearing a blue T-shirt to which Outside added “38 BFD,” as a nod to his age.
A spokeswoman said the cover has a note: “NOT Armstrong’s real t-shirt.” But that doesn’t seem to matter to his 2.5 million followers, who also expressed their displeasure with the magazine’s handiwork. One follower, @scolgary, tweeted, “seriously?!?! @outsidemagazine was that really necessary? please don’t dumb down @lancearmstrong .ever.” @Chen_anne added, “@lancearmstrong Could not agree with you more. What is up the photoshopped t-shirt!?” Armstrong does have his detractors, and not all care about the doctored T-shirt. @VenceRamon wrote: “@lancearmstrong i saw you in Dodgeball movie and i think your not a good actor!!”
UP A STEP: Teen Vogue has promoted Sabine Feldmann, associate publisher, advertising, to vice president and publisher of the title. Feldmann joined Condé Nast in April from Shape magazine, where she served as chief brand officer, vice president and publisher.
WEEK MOVES: Fortune publisher Hugh Wiley joined the list of ex-Time Inc. staffers at Bloomberg LP on Wednesday when he decamped for BusinessWeek. He will inherit the publisher’s mantle officially on June 28, the same day outgoing BusinessWeek publisher Jessica Sibley begins at The Week. Wiley’s spot on the BusinessWeek masthead will make for a sales-side complement to the former Time Inc. employees currently holding down top editorial slots at the title. Bloomberg hired editor Josh Tyrangiel away from Time, where he was deputy managing editor, shortly after it acquired BusinessWeek in October; deputy editor Eric Pooley is a former managing editor of Fortune, and Bloomberg Media chief content officer Norman Pearlstine was editor in chief for all of Time Inc. for a decade. Wiley’s departure from Time Inc. comes three months after the company installed Jed Hartman in the new position of group publisher for Fortune and CNNMoney.
— Matthew Lynch